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  <url>
    <loc>https://www.norhanian.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2020-06-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1547322594633-EF05L5TB4D2STG538H07/Comic_wine.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Woodstock Collective Vinyards - A concept centered around a playful interpretation of each wine’s character, in this case literally becoming its own “character” in a pop-comic book style.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1591029596771-S2SNIFRSNVV9ES2NBBXL/CAP_renderALT3_LR.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Chatham Artillery Punch - Concept for an alcoholic fruit beverage based on a traditional Continental Army officer’s recipe for punch. Hand lettering and rendered canon evoke the drink’s history, and contrast is achieved through the more modern treatment of the lower block.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1549225219873-OGGSADNGD5PUSXU2F5SR/Brooklyn_Buzz_complete_render.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Brooklyn Buzz Honey Lager - Primary and secondary packaging concept for a honey lager. The bold black and yellow “bumble bee” striped color strategy; together with the name, hint at the product’s flavor. Gloss black on matte with accents of yellow on the carton give impact.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1547322319193-T8L9P2AA02BS99QV7R7Y/Norhanian_Food_Beverage+7.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Blue Nectar Tequila - Refresh of a tequila brand that leverages a transparent label to allow the color of the product to show through. The bold serif type and square bottle are intended to evoke a southwestern masculinity.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1561057163167-Y5FSF1MPGN5GRC0I2A75/old_badger_render.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Old Badger Whisky- Concept for whisky label combining old-fashioned hand-drawn text with whimsical and more modern elements.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1549219040997-01CS1HOIONKH4GZUUCQ3/LP5_can_box.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Little 5 Points Classic Pale Ale - Primary and secondary packaging concept for a brewery based in the Little Five Points neighborhood of Atlanta. The angled lines of the color blocking are inspired by an aerial map view of the streets that converge to give the neighborhood its name.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1547404324350-ZBY9ZK0517H6QR569N8N/molson_cider.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Molson Canadian Cider - The objective was to provide strong differentiation from their line of beer. This was accomplished with emphasis on the product identifier “cider” and impactful red graphics. The element of the apple further serves to provide a graphic cue.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1547403999008-PWUJU6PKTGNLMN1Q7LFD/trius.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Trius Wine - Strong on-shelf differentiation between red and white wine was achieved through color contrast and bottle shape.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1547403021514-GC8X3HBJW7Y2RLPAC7QV/plantersflavors.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Planters Peanut Flavors - The flavor cues were created through the use of textured background and photo real elements shown with heavily seasoned product photography.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1588010853232-QR5WIIH6DN5YOW1GTARF/Sourpatch-Render.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Sourpatch Kids - branded holiday packaging for candy canes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1588010812085-0H8QV8W2VIIMQZH3DX7N/Oreo.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Oreos Limited Edition Flavors - More examples of flavor cues. These use large central images with thoughtfully chosen type treatments for the descriptors.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1549040248869-BCWJ4GB56I21TGJ0ITDM/Salsa_Science_Render_WEB.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Salsa Science - This concept for a line of salsa leverages a unique beaker-shaped bottle and color-coded label system to evoke a special “secret formula” feel. The spice level abbreviations are meant to resemble listings of elements on the periodic table.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1547402193165-H8IYHHXNKVW49KQD54ZN/ritz_small.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Ritz Crackers Seasonal - The challenge was to evoke each season or theme while staying with the brand color of red. This was accomplished with large scale central graphics that set the tone by framing the brand logo.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1547402359347-P0MMAHCNMWQFWSTABF5O/DMrebnder.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Despicable Me Nabisco - These designs successfully used proprietary assets arranged to appear as if interacting with the product in actual size. Relationship of scale was important as the licensed characters had to take up no less than 50% of the primary panel.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1549758848659-8YX1TX6TAN0FWX5IJPLW/Skintense_body_butter_Render_reflect.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Skintense Olive Oil Body Butter - Research indicated that black was starting to cross over from the cosmetics sector into skincare. Stylized type was used for a proprietary look and a pale green drop provides the ingredient cue.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1547403357816-A12A787SCOLY3F0D9B27/Lavender_Night_Souflee_Render.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Lavender Infused Night Souffle - The use of a “lavender”color cues the featured ingredient while a gloss white jar sends a “fresh and clean” message.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1550510380439-MYO1E0LUSZ1DN93J1EPX/body_firming_render.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>So Smooth Body Firming Cream - The messaging is the focus of this design. A clean clinical look was the goal.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1547403235641-AHXS4B3LLFEUOUCHR48P/Be_Good_Render.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Super Hydrating Moisturizer - The strong typographic messaging, which “speaks” to you from the shelf, provides a central focal point for this unbranded moisturizer.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1549149868696-0IDVSUU0JN96XGGEM6AA/VitaminC_Render_Web.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Vitamin C Night Cream - This line of product is all about ingredient cue. Spot gloss on the pixel-like squares serve to lead the eye and frame the carton’s descriptor.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1549758782634-3RAGIX5GB3NHER830OHS/Marula_Final_Render.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Marula Oil Body Butter - A pearlescent substrate and minimalist type surround a central messaged medallion.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1550166897832-NCRO2LI8TGEAM37O0GX4/Fuerte.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Fuerte - This is a line of cookware for the Spanish speaking market I was tasked with developing. The design is bi-lingual, and is built around a bisected composition with strong photographic background or product image over the left half.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1550513107786-O35QGGTQHUGYVJ61OOPV/Beekman_web.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Beekman Home - Design for a private label developed to fill the need for more traditional, classic home product. The system was built to be as versatile as possible as it was to be used in a wide variety of goods.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1547416138425-3TWAI7021MQH0G5LLJ5S/Branding1.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Petal &amp; Co - Branding and Packaging Design The task was to create a private label for a line of colorful gardening supplies and whimsical outdoor decorations.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1550173400581-E2LGJ6NEUR6PERZBT02L/SS_Sheets_Render.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Style Sanctuary Sheets - This is for a retailer’s private label for sheets and other soft goods. The corner cradle box is something I had not seen in my research for sheets and stands out boldly on the shelf. I used the brand colors from the logo in creating clean lines that contrast the diagonal of the structure.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1550596845554-CH67LLLRHAWFVZ6N7R7A/Outerbanks_web.jpg</image:loc>
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      <image:caption>Outerbanks and Outerbanks Premium - I led this project to segment the brand in two price point tiers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1549391493585-KQG3U1YLHPUSH8RN6XVW/Boldly_Coloful_Branding.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Boldly Colorful - A label developed for a line of school / office supplies that feature multi-packs in bright colors. As the product itself was going to be colorful, the strategy was to get impact by contrasting the stark black and white (bold) with the multi-colored packaged items (colorful.)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1549226217813-XJEYQ2FACKAUQ7XMEINV/Branding_SIMPLE_FUNCTION.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Simple Function - Branding and Packaging Design A “no-nonsense” brand for gardening supplies. The intent was to stand out from competition by moving away from the common use of foliage imagery and to engage more directly with the consumer.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1588360199845-UEG4JGSZIMJ4HHGDLHVS/NN_Seamless_front_back.jpg</image:loc>
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      <image:caption>Nearly Nude - Design for stand-up pouch</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1587919751007-LNTDDI11PE5PIRYF2UUX/Splendid6pkBriefPDQ_WHITE.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Splendid Supersoft Brief - primary and secondary packaging for Costco</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1587583796950-56MGNIZUNKZD5L3B1JPV/To_go_Comp1.jpg</image:loc>
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      <image:caption>ToGo Womens Panties - Single underwear packaging designed for convenience and airport travel stores.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1587919903624-OP15TWUPYKOVECA3JXQU/CC-TH-4pk-HIPSTER-TRAY-19.jpg</image:loc>
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      <image:caption>Tommy Hilfiger Hipster - primary and secondary packaging for Costco Wholesale.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1587585386136-6RIPHOJS0UNB59I6VVC7/puppet_show_render.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>FAO Schwarz Puppet Show Box - Design for kid’s underwear set featuring a back panel of cut-out puppets to assemble. The inner tray becomes a functioning puppet theater.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c27db4131d4df8c923c746d/1587920517255-UJ12190FIGSXP6VK3D1H/Kenneth_Cole_Bra2.jpg</image:loc>
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      <image:caption>Kenneth Cole Sports Bras - Primary packaging for BJs Wholesale</image:caption>
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