Little 5 Points Classic Pale Ale - Primary and secondary packaging concept for a brewery based in the Little Five Points neighborhood of Atlanta. The angled lines of the color blocking are inspired by an aerial map view of the streets that converge to give the neighborhood its name.

Woodstock Collective Vinyards - A concept centered around a playful interpretation of each wine’s character, in this case literally becoming its own “character” in a pop-comic book style.

Old Badger Whisky- Concept for whisky label combining old-fashioned hand-drawn text with whimsical and more modern elements.

Old Badger Whisky- Concept for whisky label combining old-fashioned hand-drawn text with whimsical and more modern elements.

 

Brooklyn Buzz Honey Lager - Primary and secondary packaging concept for a honey lager. The bold black and yellow “bumble bee” striped color strategy; together with the name, hint at the product’s flavor. Gloss black on matte with accents of yellow on the carton give impact.

Blue Nectar Tequila - Refresh of a tequila brand that leverages a transparent label to allow the color of the product to show through. The bold serif type and square bottle are intended to evoke a southwestern masculinity.

Trius Wine - Strong on-shelf differentiation between red and white wine was achieved through color contrast and bottle shape.

Molson Canadian Cider - The objective was to provide strong differentiation from their line of beer. This was accomplished with emphasis on the product identifier “cider” and impactful red graphics. The element of the apple further serves to provide a graphic cue.